Buy a Domain Name
Having a custom domain gives you an instant credibility boost. It doesn’t matter whether you’re using a personal site to help you land a job, increase your visibility in your field or industry, find freelance gigs, showcase your work, or promote your brand: The more credibility you have, the better. For example, when I went the freelance direction my business name was LAMakeupAndrew so therefore my email and website mirrored that. Now that I have changed my direction to Andrew Velazquez, my domain and branding were updated as well.
Update Your Voicemail
Make sure you list at least one other way of being able to contact you. This gives the potential client/employer another way to get in touch with you. A good pre recorded message could say
Hello and Thank You for your call. I am unavailable at the moment but can be reached quickly through email at (insert your email here) or text. I look forward to speaking with you. Enjoy your day!
Marketing and Social Media
It is best to really figure out what your target market is early on.
Who is your client?
Find out what they purchase, where they live, how they shop. What is their demographic? Are they in their teens, twenty’s, thirties through forties? Once you have established this then you can focus on which social media channels are the most important. For example, I only focus on Instagram because I am a visual artist and this is a free online portfolio gallery with stories. I also focus on YouTube because I am an instructor so I create tutorials to attract future students. Lastly, I focus on Linkedin because this is an online resume available for future potential employers to easily be able to view my career history.
If you are a really clever and funny writer then I would recommend you focus on Twitter. Maybe you have a really exciting day to day life, then focus on Snapchat. If you already have a large Facebook following then focus on that. It all really depends on what and whom you want to attract. Most importantly, keep everything consistent and share your posts to those specific handles.
Network, Network, Network
Once you have created accounts on job posting websites like Linkedin, Indeed, and Mandy you need to put the cell phone down and disconnect from digital.
Go out and experience live networking.
There are so many different makeup and hair conventions. When you are first starting out you need to attend as many as possible. Show up prepared with your business cards and composition cards. Make sure you bring them to all of these events.
I recommend attending IMATS, The Makeup Show, BeautyCon, PhameExpo, Monsterpalooza, Comicon, The Powder Group, Dragcon etc. Once you are there act welcoming and engage with everyone. Speak to all kinds of artists. This is your chance to introduce yourself and pass out business cards and composition cards. Express interest in collaborating with other artists. You might have to work for free for a while as you grow your business or in trade for credit and experience. Remain optimistic, you never know what other opportunities might come out of this. It’s possible to book a test shoot or a trial for a big time gig.
Some personal advice from me, in my experience in this industry you have to be outgoing, welcoming and inclusive. You cannot judge make false assumptions. If you are more on the introverted side this . may not be the business for you. I have observed many time where an artist is hired back to another job merely because due to their personality. They might not be the best makeup artist creatively but they are so much fun to be around that potential employers want to have that energy back in their space. Work on your whole package in order to really make it in this industry. With a lot of effort, it’s possible!