Branding:
So, how will you sell your brand while working? Create a small kit for yourself! Always carry 3-5 copies of your most updated resume, multiple copies of your business card, ready links or tangible photos of your work while on the go.
There is a fine line between becoming your brand and being a cheesy salesman or woman.
Becoming your brand should feel natural and genuine. Complimenting a potential client on their hair may spark a conversation about their next vacation leading you to hand them your business card in case they were interested in booking an appointment before they go. Getting to know the people you work for or around allows you to feel further integrated in your workplace(s), therefore making all interactions more genuine and easy to connect.
Reagan
Resident Velababe
Director of PR
Now, we have all received a million business cards over our lifetime. Does your business card or portfolio match the rest of your work and the “look you are going for”. Re-branding is uber important and has become crucial since entering the digital age. Creating a cohesive look between all of your materials makes your brand or business not only more memorable, but credible too!
Retail Relationships:
Where do you find yourself shopping most frequently? Do you have brands you stay loyal to? If not, find brands and stick to them! Showing loyalty to a brand allows your following to take a deeper look into your favorite products but also opens the doors to collaborations, sponsorships and money making opportunities. Once those key relationships are established your brand can flourish even further!
Remember to continually tag and hashtag your go-to brands on social media platforms. This creates consistency but also gives you a larger chance of being re-posted or featured by a brand. We all can agree, all publicity is good publicity!
Wrap Up:
If work has become monotonous, change up the way you are doing things! Rebrand, revamp and create relationships. You are the only one who can kick-start the road to success and the only way to do so is by allowing your brand or business to become one with your lifestyle.
